Sarah-Jayne, a mother of three and former style columnist for Local Women magazine, has always had an innate passion for fashion and style. With years of experience working in the fashion industry, she took a bold step in August 2020, launching Charlotte & Tess—a multi-brand online boutique named after her daughters—while on maternity leave from her career as a business studies teacher.

Her vision was clear: to curate a collection of high-end, effortlessly stylish pieces that make women feel confident, chic, and empowered. From timeless wardrobe staples to trend-led statement pieces, Charlotte & Tess quickly became a go-to destination for fashion-conscious women.